Client: British Olympic Association
Duration: 6 months
Type: Web platform
Athlon

Project of Athlon

More about Athlon

Description

OBJECTIVES

Getting audiences engaged

The British Olympic Association selects Team GB from the best sportsmen and women, and gets them ready to compete in the summer and winter Olympics and Paralympics. Key to this is keeping the athletes and their families informed about the upcoming Games. BOA also offers commercial partnerships, allowing key sponsors access to Team GB.

Our task was to create a product that helps deliver more efficient communication and better activation of the partnerships.

 

STRATEGY

User stories that target athlete needs

We conducted a planning stage where we we interviewed athletes and partners and developed tailored user stories and feature lists.

This helped ensure all functionality was tightly targeted at the various users’ needs, and not too complex for administrators to manage. With various stakeholders and workflows to design for, we used our custom development framework ‘Silla.io’ to create a flexible, dynamic pages.

 

Design Approach

A UI designed to deliver a fast and rewarding brand experience

 

 

TECHNOLOGY

Smart tools and methodologies

 

Silla.IO

We interviewed athletes and partners to create user stories and feature lists. This helped ensure all functionality is tightly targeted at the various users’ needs, and not too complex for administrators to manage.

 

A dynamic system

Pre-scheduled system events and a complex notifications scheme helped keep the hub alive and users engaged with the content created by Team GB and it’s partners.

 

Custom access controls

We created a multi-level ACL, to ensure that all types of stakeholders around an olympic games could  get pertinent information directly from the British Olympic Association.

Scope

  • Strategy
  • Information Architecture
  • Solutions Architecture
  • UX & Interaction design
  • Visual & UI design
  • Development of Hub Platform
  • Website development & CMS build